Pepperfry and Infra.Market Partner to Revolutionize Home Solutions in India

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Pepperfry & InfraMarket Transforming Home Solutions in India

Pepperfry, India’s leading ecommerce platform for furniture and home décor, has joined hands with Infra.Market, a top player in construction materials known for its in-house brand IVAS. This strategic partnership aims to enhance customer experiences by offering a wider range of products and services, all under one roof.

A One Stop Destination for Home and Building Needs


As part of this collaboration, Pepperfry will establish a presence in select Infra.Market stores, while IVAS products will now be available in Pepperfry outlets. This synergy creates a one-stop destination where customers can shop for furniture, mattresses, home décor, renovation services, and building materials.

Starting October, the two brands are rolling out Store-in-Store (SIS) formats of Pepperfry in Infra.Market locations across major cities, including Bengaluru, Hyderabad, Pune, Nagpur, and Nashik. Simultaneously, IVAS will power Pepperfry’s modular furniture offerings in stores across Mumbai, Kolkata, Ahmedabad, and more.

Expanding Reach for Maximum Convenience:


Over the next three months, Pepperfry aims to introduce over 20 SIS formats within Infra.Market outlets, providing customers with access to thousands of brands and hundreds of product categories. This initiative will enable customers to easily visualize and plan their dream spaces with high-quality products and services in one seamless shopping experience.

Ashish Shah, Co-Founder and CEO of Pepperfry, shared his vision for the partnership:

“Our collaboration with Infra.Market and IVAS aligns perfectly with our mission to deliver a holistic home solutions experience. By leveraging each other’s networks, we’re offering customers access to everything they need for their homes—from tiles, modular furniture, and lighting to home décor and mattresses—all in one place.”

IVAS: Bridging Construction and Décor


IVAS, powered by Infra.Market, is redefining the home-building and renovation space with a comprehensive portfolio of products. These include tiles, slabs, sanitaryware, modular kitchens, wardrobes, and designer hardware. With this partnership, IVAS strengthens its commitment to providing end-to-end solutions for homeowners.

Aaditya Sharda, Co-Founder of Infra.Market, commented:

“At IVAS, we believe homemaking is a labor of love. Through our partnership with Pepperfry, we are bridging the gap between high-quality construction materials and stylish home furnishings, helping homeowners transform their spaces into dream homes.”

Why This Partnership Matters


This collaboration addresses the growing demand for integrated home and construction solutions in India. By combining Infra.Market’s expertise in construction materials with Pepperfry’s leadership in furniture and décor, the partnership sets a new benchmark for convenience and quality in the home solutions market.

Whether you’re planning a home renovation or building your dream space, this partnership ensures access to an unparalleled range of products and services designed to meet all your needs.

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