ALYF unveils ready-to-move-in luxury villas in Morjim, Goa

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Priced from Rs 7.02 crore, each villa offers a spacious 4,000 sq ft of built-up area and sits on a generous 2,600 sq mt plot.

ALYF unveils ready-to-move-in luxury villas in Morjim, Goa

Goa's premium holiday house sector presents notable opportunities for luxury housing investors, since it gets a lot of attention from both domestic and foreign visitors.

In a move to elevate the standard of premium holiday living in the region, ALYF — a prominent player in India’s holiday home market — has launched Veora, an exclusive collection of fully-furnished, ready-to-move-in 4BHK villas, in the serene belt of Morjim, North Goa.

Developed in collaboration with DP Kukreja, this project is a seamless blend of high design, refined living, and natural charm, offering a rare lifestyle opportunity for India’s modern homebuyer.

Priced from Rs 7.02 crore, each villa offers a spacious 4,000 sq ft of built-up area and sits on a generous 2,600 sq mt plot, thoughtfully designed to maximize space, comfort, and style.

“These aren’t just homes, they are sanctuaries. Every corner of the villa reflects impeccable craftsmanship, luxe finishes, and timeless design details. From a podium-style living room overlooking paddy fields to bespoke interiors and an alfresco deck, the villas are tailored for those who appreciate quiet luxury,” informs Saurabh Vohara, Founder & CEO of ALYF.

Unlike the typical hustle of North Goa’s tourist hubs, Morjim offers a rare balance between rustic beach shacks, coconut groves, and untouched shores paired with sophisticated cafés and high-end living. Located just minutes from the Morjim beach, Ashwem, and Mandrem, with Mopa Airport 30 minutes away, this project offers unmatched connectivity while preserving the quietude that defines the Goan way of life; Susegad.

Talking about Goa’s fast-growing holiday home market, Santhosh Kumar, Vice Chairman, ANAROCK Group, says Goa’s premium holiday house sector presents notable opportunities for luxury housing investors, since it gets a lot of attention from both domestic and foreign visitors looking for a combination of sun, sand, and rest.

“It has a reputation for tropical luxury, and a rich cultural heritage. These factors ensure that premium property owners can generate significant rental income and long-term capital appreciation. However, stringent property rules, particularly related to foreign ownership, can impede investments and the seasonality of this market can result in erratic income flows from rental luxury homes. Picking the right property can sometimes be a challenge for unversed investors,” adds Kumar.

It may be noted that ALYF, with Rs 150+ crore assets under management, has delivered 10+ projects across destinations like Goa, Alibaug, Lonavala, and Coorg (coming soon). With projects valued at over Rs 200 crore in development, ALYF is introducing an innovative approach to owning and experiencing holiday homes through meticulous design and strong collaborations.

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