BAA leads strategic industry dialogue on US tariffs and global supply chain resilience
The event reinforced the importance of cross-sector collaboration in shaping India’s trade strategy and supporting the Prime Minister’s vision of a $5 trillion economy.
The discussions were forward-looking and solution-oriented, emphasizing India's capacity to adapt and lead in a rapidly evolving global trade environment.
The Sourcing Consultants Association convened a high-level seminar at Le Méridien, New Delhi, to address the implications of recent U.S. tariffs on Indian exports and explore strategic responses for the sourcing industry. Held as part of the Buying Agents Association’s (BAA) flagship Meet & Greet event, the seminar brought together a powerful coalition of stakeholders from across India’s sourcing and export ecosystem. The focus: transforming tariff challenges into opportunities for innovation, diversification, and long-term resilience.
Key Themes of the Seminar:
• Reframing tariff shifts as catalysts for innovation and supply chain agility
• Expanding India’s export footprint beyond traditional markets
• Upgrading production clusters and value chains for global competiveness
The discussions were forward-looking and solution-oriented, emphasizing India’s capacity to adapt and lead in a rapidly evolving global trade environment.
“The BAA is committed to developing a unified industry strategy to be presented to the Government, aimed at safeguarding this vital sector,” said Ruma Malik, Chairperson, Buying Agents Association.
“With over 1,000 overseas clients and an indirect impact on more than 4 million jobs, the BAA community is deeply concerned about the ripple effects of these new tariffs. We will continue to advocate for the protection of India’s labor-intensive sectors—especially textiles, handicrafts, and handlooms,” added Anchal Kansal, General Secretary, BAA.
The seminar witnessed the presence of senior officials from the Government of India, prominent leaders from various Export Promotion Councils and Associations such as EPCH, HEPC, Texprocil, Plexcouncil, AIPMA, EUPEA, YES, LUB, ABAT, TEA and export associations representing key production hubs such as Delhi-NCR, Panipat Moradabad, Agra, Varanasi, Saharanpur, Jodhpur, Tirupur, Karur, and others.
Adding further weight to the discussions, top executives from renowned sourcing firms, including Li & Fung, Ross Stores, Flatworld, Triburg, Impulse, and several others actively participated, reflecting the industry’s unified commitment to navigating the impact of U.S. tariffs and strengthening India’s global sourcing position.
The event reinforced the importance of cross-sector collaboration in shaping India’s trade strategy and supporting the Prime Minister’s vision of a $5 trillion economy.
