Indians gear up for bigger travel and shopping spree this festive season
A recent report from American Express, based on the Amex Trendex India findings, indicates that 97% of Indians intend to travel during the upcoming festive and holiday season, with 33% having already made their travel arrangements.
The primary motivation for travel among respondents is leisure, cited by 63%, followed by the aspiration to discover new destinations at 54%, and the wish to reconnect with family and friends at 27%. Furthermore, 94% of Indian travelers express a readiness to invest more for a travel experience that is both convenient and enjoyable.
The study also highlights that 73% of Indians are using travel credit card rewards, airline miles or loyalty points to manage costs, reflecting a shift toward maximizing value during the holidays. Domestic travel remains popular, with 88% opting for trips within India, while international travel is on the radar for 61%.
Sanjay Khanna, CEO and Country Manager, American Express Banking Corp India, said, “Indian consumers are eager to elevate their holiday experiences, from thoughtful gift-giving to unforgettable travel adventures. At American Express, we’re committed to making the holiday season more rewarding. Our Membership Rewards program allows Card Members to earn and redeem points for everything from travel bookings to shopping, providing unparalleled value. Whether it’s selecting the perfect gift or enjoying a holiday getaway, American Express offers exclusive benefits that help make the season even more special.”
In addition to travel, Indian adults are highly focused on holiday shopping and gifting. An overwhelming 98% plan to buy gifts this season, with family (73%) and friends (65%) as the top recipients. Popular gift choices include clothing and accessories (73% each) followed by tech products (55%). Meanwhile, 66% of Indians are opting for experiences like entertainment and travel as gifts.
The desire for unique and personalized gifting is evident, with 92% actively seeking one-of-a-kind gifts, while 88% prefer shopping at stores that offer reward programs. The study also found that many Indians are turning to holiday discounts (64%) and sales events (59%), with 49% specifically looking for credit card offers to enhance their gift-buying experience.